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hutchgo.com :
eyes on the world
hutchgo.com is the new online travel
agency that is ready to take on the
global heavyweights. Deep experience,
a wealth of data in its traditional home
markets, and the Hutchison name all tell
the world that this new player has its
eye out for opportunity.
That ‘eye’ isn’t just a metaphor –
it’s part of the brand. The new logo’s
‘o’ is a stylised eye, showing the
new firm’s ability to see through the
consumers’ eyes to start them on a
journey of discovery. The brand is
meant to convey a sense of energy
through its use of colour and lively,
youthful, design elements.
The Hutchison name brings reassurance
that this is not some newbie learning the
ropes. After all, if you have experience
and muscle, it is better for consumers
to know it. The name lets travellers
know that they will have a hassle-free
experience, allowing them to get on
with having a real adventure at their
travel destination. As a veteran in the
travel industry and with the backing of
the CK Hutchison Group, hutchgo.com
can take care of all the little extras that
use up ‘experience time’ at a destination
– getting a local SIM card, renting a car,
booking tickets and much more.
Immerse yourself in the energy of
hutchgo.com and just hutchgo go go on
your journey!
Keep it in the family
Mr Ma believes such cooperation is
strategically important and provides
benefits in many dimensions.
First, Hutchison Travel can provide direct
travel services to more companies within
the Group around the world. Companies
in Asia have worked closely with the old
Hutchison-Priceline for years. Now, all of
our corporate family across the world can
work with Hutchison Travel.
Second, the company is free to devise joint
marketing campaigns to attract clients
by partnering with businesses in the
Group. For example, the first partnership
is with MoneyBack, the Group’s retail
customer loyalty rewards programme.
Purchases from hutchgo.com now also
reward customers with MoneyBack points,
increasing loyalty to Hutchison Travel and
making MoneyBack more valuable.
“We can achieve more synergies and
provide a wider scope of services through
cooperation with other CK Hutchison
companies,” Mr Ma says.
Retailing and telecommunications in Asia
will be among the first partners in the Group
to conduct co-marketing with Hutchison
Travel. That success can then be replicated
in other markets as the company expands.
“In the industry, you can link up with all
types of businesses. In fact, we used to
ask our colleagues to randomly pick a
CK Hutchison company on the map and
encourage them to think of possible deals
that we can make with these companies,”
Mr Ma says.
“This is a global business under a
unique brand – anything you can imagine
can happen,” he enthuses. There are
limitless opportunities for CK Hutchison
Group firms and the global tourism
industry. World – watch out! Here comes
Hutchison Travel!
Sphere
#38
2015
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