Sphere
#38
2015
27
>>
Like lightning
Hutchison Travel works hard to deliver
on quality, price and speed to market.
“Whenever a hotel or an airline offers us
a discount, we announce it on our website
and social media within four hours. This
way we can ensure that our customers
will always be informed of the latest
updates,” says Mr Ma. “You can’t do that
in a traditional travel agency operation
since there will always be a lag of one to
two working days while the information is
circulated within the company, and is then
published in print.”
Mr Ma adds, “In today’s fast-growing
e-commerce market, it’s not the big that
beats the small, but the fast that beats the
slow. We think and act fast, measuring our
speed by time-to-market.”
Speed to market and multi-channel
customer contact are huge assets for
hutchgo.com. While these elements may
be part of the raison d’être for all OTAs,
Hutchison Travel combines this intelligence
with an advantage that competing OTAs
don’t have – the Hutchison brand.
hutchison trusted
While OTAs do well in quickly delivering
low-cost options, savvy consumers now
know that once they close the deal online,
other OTAs may hand off responsibility
for delivering the travel service to another
company. Small operators may suffer from
financial problems and renege on their
commitments. However, the Hutchison
brand is well known to consumers and
industry players (professional providers
of travel services, such as hotels and
airlines). They know the broader CK
Hutchison Group is a solid, professionally
run outfit synonymous with quality and
reliability.
“With Hutchison in the name, you know
that Hutchison Travel is trustworthy. You
know it’s worth it to buy a ticket from us
since there is always support from the
sales team,” says Mr Ma. The buying public
knows that CK Hutchison stands by its
travel companies.
The parent company’s name association
will serve the Hutchison Travel brands
well as they target English and Chinese
language markets. The English-speaking
public globally includes attractive markets
like the US, Australia, Canada, the UK
and more. Hutchison Travel can work
with more hotels, airlines, rental car
providers, leisure and entertainment
venues and others to deliver incredible
travel experiences. While it has no limits
as to whom it can partner with, Mr Ma is
especially keen for Hutchison Travel to
work with like-minded, reliable partner
companies in the CK Hutchison family.
