Sphere
#38
2015
22
With the massive Mainland China market growing rapidly, it’s
easy to forget that some tastes in the middle kingdom have only
been acquired in the last decade, and none more so than a taste
for wine. According to a survey conducted by International Wine
and Spirit Research in 2013, the Mainland market consumed 158
million nine-litre cases of all types of wines, making it the fifth-
largest consumer of wine in general. With every cork that pops,
Watson's Wine is growing alongside the Mainland's taste for the
great gift of the vine.
Retail Focus
culture
Elevating
wine culture
in China
