Page 27 - Sphere No.13 (Dec 2004)

SPHERE 25
products in the UK shortly.”
In parallel with DAB technology, i.Tech Dynamic also sees
great potential in personal entertainment devices.
“People are getting more and more busy,” notes Tsang.
“They have no time to go to the movies. So we have been
developing audiovisual products around the entertainment
theme, such as a hand-held viewer that can be watched on
the bus or in a taxi.”
The division has already produced some eye-catching
prototype products. The PowBOX, for example, is an MP3
player, a handset headset and a data storage device all rolled
into one small, stylish package – and it will be brought to
market at a very competitive
price. Another is an elegant
DAB radio with hi-fi quality
sound that also plays MP3
files from SD and MMC
cards and
offers a ten-
minute DAB record and replay button. Yet
another is a nifty multimedia viewer that can
be watched anyplace, anytime.
Hot on the heels of the product launches in
the UK, i.Tech plans to introduce products
bearing its brand name into the Hong Kong
market. If the brand is well received, Mainland
China and Taiwan will be next.
Tsang believes i.Tech has the necessary tools to
crack the code to become an internationally
recognised brand. “We have identified key growth
areas in the market,” he says. “These
technologies have a big future; we
have the manufacturing and mar-
keting expertise and we have a good
chance to become a major player.”
“The product idea is the most important,”
Tsang adds. “The technology behind the iPod is not unique, but
the packaging is unique. The challenge for us is to convince peo-
ple to try our products and enjoy the experience.”
Eyes on the Prize
For a young, relatively unknown operation, i.Tech’s ambi-
tions may seem grand.
However, there are several
factors that work in its
favour.
For a start, the division is
ideally positioned
g e o g r a ph i c a l l y,
with strong management in Hong Kong and
state-of-the-art manufacturing facilities in
Southern China, where costs are relatively
low by global standards and where good
logistics networks enable the efficient
shipping of products to market.
As a subsidiary of HWL, HHR and its
i.Tech Dynamic division have access to
business connections that most start-
ups could only dream about. With
3G operations in eight countries
We stress the ‘Dynamic’
in i.Tech Dynamic