Page 25 - Sphere No.13 (Dec 2004)

It is in the area of OBM that the Virtual Keyboard is
particularly significant because it is one of the first major
products manufactured by i.Tech to carry its brand name. The
product was unveiled at the 3GSM conference in Cannes last
February, and has since been commercially launched in the UK.
“We shipped a small quantity to the UK and have had very
good feedback,” says Tsang. “The first shipment was of
‘wired’ versions; the next is wire free, meaning they connect
to devices via Bluetooth technology, with no need to
‘plug’ them in. We expect them to be a hot item for
Christmas 2004.”
A headset, a dongle and a radio using Bluetooth
capabilities have also been
successfully launched in the
UK bearing the i.Tech logo,
and an exciting new basket of
handy brand-name gadgets is
due for release before the end
of the year. While the details
of individual products are still shrouded in secrecy, the com-
mon denominator among them is that they embody the con-
cept of convergence of consumer electronics, deploying
a range of technologies such as Bluetooth, MP3, and digital
audio broadcast (DAB) that will allow users to enjoy
a combination of functions while on the move.
“We create innovative products that customers desire,” says
Clement Wong, i.Tech’s Senior Marketing Manager – Sales and
Marketing Department, “we do this by bringing together the
best of several technologies in a creative way.”
To further expand the product range, the division has
invested in additional
manufacturing
resources and
increased the
size of its engi-
neering and
R&D workforce.
Alliances are also
being forged with companies worldwide seeking
to develop their concepts into commercially
successful products.
Core Value
The spate of new i.Tech
branded products does not
mean the division will
ignore its core business of
manufacturing prod-
ucts for estab-
lished customers, Patrick Tsang stresses. There
are separate R&D teams – one for OEM and
ODM customers and the other geared to
create innovative new products for the
i.Tech brand.
“Going forward, OEM and ODM will
continue to contribute the bulk of our
business,” Tsang confirms. “We offer
excellent manufacturing capabilities at
our plant in Panyu, along with an
exceptional team of design
Our strategy is to position
ourselves as a specialist in categories
with high growth potential
SPHERE 23