Page 24 - Sphere No.13 (Dec 2004)

Harbour Ring (HHR), i.Tech Dynamic has focused on
turning good ideas into commercial products, providing
high-tech solutions for a range of blue-chip clients who
require OEM (Original Equipment Manufacture) or ODM
(Original Design Manufacture) services.
In this capacity, i.Tech produces consumer electronics
appliances for well-known brands. Products include
hands-free MP3 players and radios, Bluetooth headsets,
mobile phone chargers and camera modules for mobile
phones. Partners include heavyweights such as Motorola,
NEC, its siblings in the Hutchison Whampoa (HWL) group
such as 3, and Capital Radio Xfm in the UK.
The division has also
proven adept at solving
troublesome problems on
behalf of its customers. For
example, i.Tech recently
provided a timely solution
for NEC by developing
a high-capacity battery to power 3G handsets. Not only was
it able to design a bat-
tery that was a signif-
icant improvement
in terms of
battery life
and other
capabilities,
but i.Tech
also was
able to
manufacture hundreds of thousands of them in less than
two months.
Strategic Roadmap
In just a few short years, i.Tech has established an impressive
track record as an outfit that can deliver high-quality
products to a specialised market at competitive prices.
These efforts are clearly paying dividends, with high
growth within the division contributing to HHR’s bottom
line. i.Tech had a turnover of HK$342.5 million in 2003 –
still small compared with the HK$1.8 billion of the toys
operation, but impressive after a standing start just two
years earlier.
“From the outset, our
strategy has been to position
ourselves as a specialist in
categories that we think
have high growth potential,
such as wireless digital tech-
nology,” says Patrick Tsang, i.Tech’s General Manager –
Marketing & Technology, who has been at the forefront of
plotting i.Tech’s course.
More than simply manufacturing quality products for
other brands, Tsang sees tremendous potential in raising
i.Tech’s profile in the consumer market by commercialising
technology under its own brand name.
Having successfully spearheaded HHR’s rapid evolution
up the value chain from toys to consumer digital electronics,
i.Tech is now pursuing a strategic migration from OEM and
ODM to Original Brand Manufacture (OBM).
C O V E R S T O R Y
i.Tech Dynamic
turns good ideas into
commercial products
SPHERE 22