FOR IMMEDIATE RELEASE
May 2, 2000
Orange and STAREASTnet.com unveil
exclusive WAP membership club - Star East on WAP
Partnership to provide the most comprehensive infotainment news
and exclusive member privileges
Orange and STAREASTnet.com today announced a strategic partnership to provide the most comprehensive and up-to-date mobile entertainment services in Hong Kong. The two companies also unveiled Star East on WAP, an exclusive membership club for Orange WAP users to enjoy exclusive privileges.
Orange WAP users can now access STAREASTnet.com for the most comprehensive infotainment news and services in real time. With the formation of the Star East on WAP club, users who register as club members can enjoy a wide range of unique services and privileges. These include opportunities to receive free tickets for movie previews and concerts, advanced booking for popular concerts, as well as exclusive daily star tracks. In addition, members can participate in all kinds of club activities such as mini concerts and star gatherings.
STAREASTnet.com is a renowned Internet content provider for encyclopedic infotainment information and services. Orange WAP users can now access diversified and up-to-date information from STAREASTnet.com anytime, anywhere. These include 24-hour real-time entertainment news, infotainment guide, daily horoscopes, latest movies and Japanese entertainment news. In addition, Orange WAP users can obtain e-mail addresses for top artists in town, allowing them to stay in touch with their idols at any time.
"Orange is committed to offering users a broad selection of value-added services. We are excited to work with STAREASTnet.com to provide WAP users with the most comprehensive infotainment news and services," said Mr. Stephen Ngan, Deputy Managing Director and Sales & Marketing Director (Wireless) of Hutchison Telecom. "The formation of the Star East on WAP club is a breakthrough in the development of WAP services as it enhances communications among users. We will continue to introduce innovative services offerings in m-commerce and m-auction, enabling users to enjoy the full advantage of the Orange wirefree world."
"The mission of STAREASTnet.com is to connect Chinese people around the world with the most comprehensive and up-to-date entertainment news, products and services," said Mr. Philip Wong, Chief Executive Officer of STAREASTnet.com. "Since the launch of the portal in September last year, we continues to enrich the content and improve the services at STAREASTnet.com. With the support of over 150 Asian celebrities from Hong Kong, Taiwan and Singapore, traffic of STAREASTnet.com has exceeded one million every day."
"Today's partnership not only allows users to browse the informative STAREASTnet.com portal via their mobile phones, but also opens up a new distribution channel for our services and provide more business opportunities for our company. We will continue rolling out new content and develop e-commerce services, allowing more infotainment services to be available online," Mr. Wong added.
With Hutchison Telecom's over 1.4 million customer base and the continual increase of visitors at StarEastNet.com, the two companies are leading the trend of mobile Internet, enabling customers to enjoy the benefits and convenience of mobile communications services.
For more information, please contact:
Ms. Frances Ng
Public Relations Manager
Hutchison Telecommunications (Hong Kong) Limited
Tel: 2128 6739 Fax: 2123 1257
Ms. Winnie Cheung
Star East Holdings Ltd.
c/o Occasions Corporate and Financial Communications Limited
Ms. Shirley Ng / Ms. Jane Yip
Tel: 2801 5333 Fax: 2801 5323