Rosh Ha'ayin, Israel, January 2nd, 2005 - Partner Communications Company Ltd. (NASDAQ, TASE: PTNR; LSE: PCCD) (the "Company", "Partner") announced today that Zion Ginat was appointed Vice President Customer Division. Zion Ginat is replacing Haim Romano, Deputy CEO of Partner, who headed the Customer Division in addition to his responsibilities as Deputy CEO.

For the past year, Zion Ginat (age 45, married, 4 children) held the position of Deputy VP Customer Division. In his previous role in the Company he was Manager of the Sales Sub-Division.

Before joining Partner, Mr. Ginat served as CEO of Tecnomaticx - unicam Asia-Pacific, as VP Sales and Marketing of Tadiran, and as Managing Director of one of the companies of Koor Trading. He holds a B.Sc. and a M.Sc. in Mechanical Engineering from Tel Aviv University.

Haim Romano, Partner's Deputy CEO, will share management responsibilities with the CEO of the Company, Amikam Cohen, and will supervise the activities of the Customer Division and the Operations Division. He will also coordinate the marketing activities of Partner.

About Partner

Partner Communications Company Ltd. is a leading Israeli mobile communications operator providing GSM/GPRS/UMTS services and wire free applications under the preferred orange^TM brand. The Company commenced full commercial operations in January 1999 and, through its network, provides quality of service and a range of features to approximately 2.3 million subscribers in Israel. Partner subscribers can use roaming services in 152 destinations using 330 GSM networks. The Company launched its 3G service in 2004. Partner's ADSs are quoted on NASDAQ under the symbol PTNR and on the London Stock Exchange (LSE) under the symbol PCCD. Its shares are quoted on the Tel Aviv Stock Exchange (TASE) under the symbol PTNR. For further information: http://www.investors.partner.co.il

Safe Harbor

This release may contain forward-looking statements, which are made pursuant to the safe harbor provisions of the United States Private Securities Litigation Reform Act of 1995, as amended to date. These forward-looking statements involve risks and uncertainties. A number of important factors could cause actual results to differ materially from those in the forward-looking statements contained herein. These factors which could cause actual results to differ materially are discussed in more detail in Partner's filings with the United States Securities and Exchange Commission (available at www.sec.gov) and other regulatory agencies.

Contact:

Dr. Dan Eldar
V.P. Carrier, International and Investor Relations
Tel: +972 54 7814151
Fax: +972 54 7814161
Email: dan.eldar@orange.co.il