H3G Italia S.p.A. Via Leonardo da Vinci, 1 20090 Trezzano sul Naviglio (MI) Tel: +39 02 44581 www.tre.it |
Media Release
Milan - 22 December 2004
The revenues will be devolved to the project " 50 Chiese per Roma Terzo Millennio" and to the Buon Samaritano Foundation
3, the Italian Mobile Video Company of the Hutchison Whampoa Group, on the occasion of Christmas holidays, will broadcast for the first time in the world the Christmas Concert, the Holy Mass and the Pope's Benediction, in videodirect on the videophones.
In fact, on December 24th and 25th, 3's clients will be able to "turn on" La Tua TV and to syntonize their videophones on the Concert channel to watch all the events of the Christmas in Vatican and to contribute to the founds raise for the project 50 Chiese per Roma Terzo Millennio and for the Buon Samaritano foundation.
Starting from Christmas' eve at 21.30, it will possible to watch without breaks the Christmas Concert with important artists which will sing accompanied by the Sicilian Symphonic Orchestra, directed by Renato Serio. Simply Red, Dee Dee Bridgewater, Noa, Massimo Ranieri, Max Pezzali, Ron, Hong Mei Nie, Antonella Ruggero, Sergio Cammariere, Virginia State Gospel Chorale, I Piccoli Musici, Coro Borghes and Nair will be protagonists of the event.
On December 24, from 23.00 to December 25th at 02.00, the scheduling goes on with the broadcast of the Holy Mass said by the Pope . On Christmas day, from 02.00 to 12.00 will be broadcasted Christmas Concert replies.
Always on Christmas day, from 12.00 to 12.45, 3's clients will be able to follow the Urbi et Orbi Benediction and the multi-language greetings made by the Pope to all the people of the world. Until midnight it will be possible to watch all the replies of the Christmas events in Vatican.
3, which at the end of November had 2 million clients, has today the widest national UMTS coverage, and reach with its 3G services the 70% of the population - potentially 40 million Italians, in over 1450 cities.
3 - Is the commercial brand of H3G, the mobile video company in the Italian market. After having won the UMTS license in Italy in November 2000, with the offer of 3,25 billion euros, 3 launched its service at the beginning of March 2003 and aimed for the leadership of the third generation mobile market. Among its shareholders are prominent leaders in Italy and the world, from the sectors of telecommunications, the Internet and new media, publishing and finance. Hutchison Whampoa Limited is the primary shareholder 88,67% of the authorized capital. The other shareholders include CIR, S. Paolo Imi, BMI, RCS Mediagroup, Gemina and Tiscali.
Contacts
Gian Marco Litrico
Media and External relations Director
Gianmarco.litrico@h3g.it
02 4458.2129