News Release

London - 31st August 2004

3, the UK's first video mobile network, and Ladbrokes, the world's number one bookmaker, today announced the launch of the first video mobile betting service.

Ladbrokes Balls!, the "every minute" numbers draw, is one of the most popular products available at Ladbrokes.com.

Bob Fuller, Chief Executive of 3 commented: "3 leads the video mobile market with an unrivalled portfolio of content and Ladbrokes Balls! on 3 is yet another first for the UK's leading 3G network. We are setting the agenda for 3G and are constantly challenging the UK market place with our range of innovative products and faster, better mobile services. With over 1.2 million customers in the UK, the potential for these types of services on 3 is very exciting."

David Briggs, Commercial Director, Ladbrokes e-Gaming said: "We're delighted to be working with 3. Ladbrokes Balls! is a game that lends itself well to the immediacy of video mobile. Balls! is already the most popular game on Ladbrokes.com and we expect the service to be equally as popular on 3's video mobiles."

6 balls are drawn from a total of 48, every minute, every day of the year - that's 525,600 draws a year. Betting is available on any one of 37 bet types. Each bet is repeatable up to 1,440 times - that's every minute for a 24 hour period.

Eligible customers can access the service on their video mobiles using their Ladbrokes log-in details. Games available to play:

• Pick your own: a numbers game.
• Colour Balls: Pick a colour and predict how many balls (if any) of that colour will appear.
• Total Balls: Predict the total value of all the balls.
• Colour Cocktail: A quick bet that at least one of each colour will appear.

To play you must be registered as a Ladbrokes.com customer and be over 18 years of age, verification required.

Notes to editors

Ladbrokes Balls content on 3 is managed by Ladbrokes and includes age verification on Ladbrokes.com registration process.

About Ladbrokes Balls

6 balls are drawn from a total of 48, every minute, every day of the year - that's a total of 525,600 draws a year. Betting is available on any one of 37 bet types. Each bet is repeatable up to 1,440 times - that's every minute for a 24 hour period.

Games

There are four games:

• Pick your own: a numbers game.

• Colour Balls: Pick a colour and predict how many balls (if any) of that colour will appear.

• Total Balls: Predict the total value of all the balls.

• Colour Cocktail: A quick bet that at least one of each colour will appear.

Customers will need a Ladbrokes account in order to play - register and mange your account by contacting Ladbrokes Customer Services 0800 032 1133 or by visiting www.ladbrokes.com. The game is free to download and any bets are placed against the customer's Ladbrokes account. To play you must be logged in as a Ladbrokes.com customer and be over 18 years of age, verification required.

About 3

• 3 is the first 3G or 'third generation' network to launch in the UK.

• Using 3G technology, 3 has built a new network that offers customers a combination of access to cutting edge video mobile services - from video messaging to full-length music video downloads - and great value voice calls and texts.

• 3 is the only network offering mobile technology's most unique application - person to person video calling.