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Sweden - July 1, 2004
3 is launching three new content packages - 3Musik, 3Sport, and 3Nyheter.
3's customers may now easily subscribe to domestic and
international news from TT and Aftonbladet,
receive golf lessons, statistics and interviews from
Sportbladet, the hottest content from MTV,
Top3 Videos, music and CD-news from Aftonbladet, and more.
3's content package is a new way to see, listen, and download content to your 3mobile. Through an add-on subscription you get unlimited access to selected music, sports, and news services with download fees included in the subscription package. 3customers also receive SMS updates when something is new or updated within the packages.
| - | "Out of the many content services that 3 offers, our customer statistics show that sports, music, and news are of most interest to 3customers at the moment. That's why through a subscription service we would like to make it even easier for 3customers to enjoy the "goodies" within these categories via their 3mobiles." says Helena Westin, Nordic Marketing Director 3. |
When subscribing to one of the packages at a cost of 49 SEK/month, the two other packages are included in the deal for the remainder of the year. Should you already be a 3customer, it is easy to sign up for a subscription directly via your 3mobile for each category - Music, Sports, or News. You may also sign up for a subscription at the nearest 3Store, 3 Re-seller, or through 3's Customer Service. The subscription is activated within 24 hours.
Each content package offers specially selected content:
3Musik - The hottest from MTV, music and CD news from Aftonbladet. Focus on 3 - everything about your favorite artist. Follow the 3 On Stage Tour throughout Sweden together with EMA Telstar, see concert- and video clips featuring the artist, and download the latest videos from Top 3 Video.
3Sport - Goal service and match commentaries from Allsvenskan and Elitserien, news, statistics and interviews from Sportbladet. Watch your favorite UEFA Champions League team, Extreme Sports, and improve your golf swing with "Golfing Lessons".
3Nyheter - Domestic and international news from TT and Aftonbladet.
For more information, please contact:
Helena Westin, Nordic Marketing Director 3
Tel. (+46) 08-5056 7000
Mobile: (+46) 0735-33 44 44
e-mail: helena.westin@tre.se
About 3:
3 is the first operator in Scandinavia to commence offering mobile video communication. In Scandinavia, 3 is a joint venture between Hutchison Whampoa (60%) and Investor AB (40%). The two companies have major international networks and world-leading industrial and technological experience. Via Hutchison Whampoa, 3 leads the world in mobile video communication, with 3G licenses in Australia, Austria, Denmark, Hong Kong, Ireland, Israel, Italy, Norway, Sweden and the UK. Swedish home page: www.tre.se.