2004-04-22

3 is today launching the Pre-paid card 3Reload on the Swedish market. 3Reload makes it possible to keep full control of your mobile costs, while at the same time have access to all services from 3 and at a low cost.

A large portion of today's mobile telephony is through pre-paid cards. Up until now, it has not been possible to access the large service offering from 3, nor the low prices without a set fee subscription. Starting today, this is also possible with 3Reload.

-3Reload has been much longed for, says Fredrik Landahl, Marketing Director for 3 in Sweden. It suits those customer that want to avoid fixed monthly expenses, but still want the access to 3s wide assortment of services and low cost voice- and video calls.

3Reload is initially sold in a start kit for SEK 149. The start kit is loaded with SEK 100, out of which SEK 50 is for content services. When you register your 3Reload, the card is filled with an additional SEK 50. Refill can thereafter be done with either SEK 100 or SEK 200.The SEK 100 refill gives the customer 15 days of voice and video calls to 3customers for zero SEK/minute. Those who choose to refill with SEK 200, receives 30 days of voice and video calls to 3customers for zero SEK/minute.

Zero SEK/minute is the rate within Sweden, except calls to 3Svar. Customers that refill at any of 3s stores, or through http://www.tre.se/ (available as of mid May) receives an additional SEK 20 or 40 extra content services depending on the chosen refill alternative.

The rate for calls outside 3s network is SEK 2.50/minute for voice and video calls. The SMS rate is SEK 1, MMS SEK 1.90, and Data SEK 18/MB. The starting fee is SEK 0.40/call (not applicable on free calls within 3s network), and calls to 3Svar costs SEK 1.25/minute. All prices are include VAT.

Those who also need to purchase a 3mobile to their 3Reload, can now purchase a NEC e313 for SEK 1495 (ordinary price SEK 3595). 3Reload will initially be sold in 3s own stores only.

Om 3:

3 är först med att erbjuda mobil videokommunikation i Sverige och Danmark. I Skandinavien ägs 3 av Hutchison Whampoa (60%) och Investor AB (40%). Båda företagen har stora internationella nätverk och besitter världsledande industriell och teknologisk erfarenhet. Genom Hutchison Whampoa är 3 världsledande inom mobil videokommunikation med 3G-licenser i Australien, Danmark, Hongkong, Irland, Israel, Italien, Norge, Storbritannien, Sverige och österrike. Besök oss gärna på http://www.tre.se/.

För mer information kontakta:

Fredrik Landahl, marknadschef på 3 Sverige
Tel: (+46) 08-50567000
Mobil: (+46) 0735-337098
Epost: fredrik.landahl@tre.se

Georg Ebert, pressansvarig på 3
Tel: (+46) 08-50567000
Mobil: (+46) 0735-337315
Epost: georg.ebert@tre.se