TELECOMS
The Cutting Edge:
3 Group and Razer
3
Group is the first mobile network
operator to collaborate with the world-
leading gaming hardware, software
and e-currency platform, Razer. The
partnership will co-promote mobile
devices, tariff plans, and Razer’s
gaming products including in-game
currency Razer zGold. Together, they
will reach the top e-sport athletes and
2.3 million Razer gamers on the
3
platform.
NEWS
SPHERE
#42
2017
06
KNIGHT RIDER AND BAYWATCH STAR
FOR 3 DENMARK!
Aman, a dog and a Pony are all parts of the
latest
3
Denmark ad campaign. The man
is TV star David Hasselhoff, backed up by
the
3
dog and the music from “Pony” by
Ginuwine. “The Hoff” cruises LA and talks
about
3
Denmark in this quirky ad series, a
smash hit with the Danes!
WE WON!
Six uSwitch awards voted on by consumers
were won by
3
UK this year: Best Network
for Data Pay, Monthly Retailer of the
Year, Best PayMonthly Provider, Best for
Roaming, Best Online Retailer and Best
SIM-only Retailer.
3
UK also wonMobile Network of the Year
2016 at the Trusted Reviews Awards, Best
Network Customer Service at theMobile
News Awards andMost Recommended
Network. It was also rated number 1 for
Mobile Internet by YouGov consumer
polling. Champion form in all instances!
THE IOT IS HERE – WITH HUE
Hue,
3
Group’s mobile-enabling services
division, has teamed up with Jasper Cisco
to enable corporate customers to provide
Internet of Things (IoT) services in the
cloud. High internet speeds, flexibility
and control of networks available
through the partnership will power
IoT capabilities for connected car,
building automation and security, and
transportation and logistics services.
WIND TRE’S LOFTY AMBITIONS
IN ITALY
The firstWind Tre dealer convention was
held on 19 and 20 February in Rome’s latest
architectural marvel, the newly opened La
Nuvola. The architectural vision expressed
by La Nuvolamatches that of Wind Tre,
which expressed its ambition to become
Italy’s number onemobile operator.
Around 1,700 guests took in the new
convention centre – andWind Tre’s vision
for the future.
3 HONG KONG GEARS UP FOR 5G ERA
The coming 5G era will enable virtual
reality, augmented reality and IoT
applications, driving data usage to
new heights.
3
Hong Kong recently
announced its plans for a series of network
upgrades. Trials have been carried out for
various technologies, such as small cell
installations, network cloudification and
MassiveMIMO. These efforts will enable
the timely launch of services to cope with
the surge in data volumes in the new 5G era.
RECYCLED MEANS RECONNECTED
3
UK recently announced “Reconnected”,
a corporate social responsibility (CSR)
initiative that encourages customers and
staff to trade in their old handsets.
Partnering with a number of charities,
these handsets are then bundled with
unlimited network access for threemonths,
and distributed to people who need them
most, such as the unemployed seeking work
or veterans of the armed forces.
The coming 5G era will enable
virtual reality, augmented
reality, and Internet of Things
applications.
