<<
a mature demographic inMalaysia, youth
oriented retail in Romania and telecoms in
Indonesia.
Working withHWL around the world, they
have an internationally diverse workforce to
ensure they hit all the right notes regardless
of where they work. Chinese, Iranian,
Taiwanese, Indian, Portuguese, French,
Australian, Kiwi and, of course, Brits,
are all part of the team. And they travel.
Extensively. On any given day of the week
WHAMmers are on the road; inHong Kong,
China or some part of Asia or Europe.
Creatives meet Corporates – wham
in the hwl group
HutchisonWhampoa’s many firms are often
technical, industrial, and utilitarian – not
the natural home of creative types. Darren
was asked about how they ‘fit in’.
“A lot of people are surprised to know
there is a creative group inside Hutchison.”
Darren stressed that the reasonWHAM
works well with the Group is that HWL is
good at “understanding the value of brands”
and how they contribute to the success of a
business. And for those atWHAM, working
‘internally’ means that they are given a lot
more access to information and issues facing
each of the businesses they work with.
“At our best we work side by side with the
senior management teams on strategic
issues facing their businesses, and we then
might work with all parts of a business
and their agencies to implement those
strategies,” says Darren. “As we are part of
HWL and there for the long haul, we get to
know businesses in a way no other agency
can. There is deep trust, and that allows us
to do amuch better job.”
and so to the future…
While WHAM’s primary offering is
branding, the creative team led by
effusive Executive Creative Director, Alex
McReynolds, has successfully delivered
a growing slate of services including
films (for Ports), TV ads and advertising
campaigns (Marionnaud Switzerland),
new store concepts (Marionnaud, Watsons,
Superdrug), communications (Three, Port
of Felixstowe), digital (A SWatson, Three,
INQ) as well as a major launch campaign
and brand refresh forWatsons.
WHAMcontinues to build brands for firms
within the Group and around the world.
They have big plans for the future. As the
business grows,
Sphere
expects themto keep
putting theWHAMinWHAMpoa for years
to come.
wHAM prides itself on the
diversity of creative work
and disciplines it covers.
Fundamental to this is
the diversity of people,
experiences and skills in
the team.
The reasonWHAM
works well with the Group
is that HWL is good at
“understanding the value
of brands” and how
they contribute to the
success of a business.
SpHere
#34
2013
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