hen HWL builds a brand,
it goes big. After exiting
Orange in Europe and
preparing to launch Three,
the Group recruited
legendary brand guru Doug Hamilton
to found a new company to put Three
on the map. The new branding agency,
100%Hutchison owned, became HWL’s
International Brand Group. The agency that
has rebranded so much of HWL rebranded
itself in 2008 as WHAM. They were seeking
an external facing image to match their
status as a stand-alone company within
the HWL family.
The new branding definitely captured
people’s attention. WHAM’s new look and
work for other parts of the Group caught the
eye of head office. They contactedWHAM
who presented their ideas for the revamped
Sphere
. Their creative seeds found fertile
ground and the bold new look is the result.
The end product of their work is in your hands
– thenewly revamped
Sphere
magazine.
The agency started with creative genius built
by recruiting the best fromaround the world
– often from inside the global HWL ecology.
Darren Edwards, Head of WHAM, a digital
user experience expert was brought in from
Australia after working with Three. He sat
down to speak to
Sphere
about the agency.
W
the attitude that anything
is possible has guided
wHAM’s design ethos
and collaborative client
relationships.
SPeCiAL FeAtURe
PROFILE
pUtting
thEWhaM in
hUtChiSOn
WhaMpOa
SpHere
#34
2013
10
