Page 8 - Sphere No.21 (Mar 2008)

IGH-DEFINITION TELEVISION (HDTV) is the Rolls-
Royce of digital viewing and has been quick to make its
mark on tech-savvy Hong Kong. HDTV is the ticket to
having the true cinema experience in your living room and with the
Beijing Olympics just around the corner, FORTRESS, Hutchison’s
electronic appliance retailer, is more than ready to meet demand.
“There has been a lot of interest from the public, especially
from people who love to keep up with new advances in technol-
ogy. People can really see the difference,” says Ken Ng, Mer-
chandising Controller for FORTRESS. “I think this summer’s
6 SPHERE
Olympic Games in Beijing will see the level of interest spread to
people who love to watch sports on television. It was the same
story with flat screen televisions at the last World Cup soccer
finals in Germany in 2006.”
So what is it that makes HDTV so great? Put simply, HDTV is a
brand new digital television system that boasts the highest quality
pictures ever seen by consumers on commercial television. Cur-
rently, most households have cathode ray tube televisions with a
display resolution of 720 lines (horizontal) x 576 lines (vertical).
With HDTV, display resolution can reach up to 1,920 (horizon-
Picture Perfect
HDTV adds a new dimension to home entertainment in Hong Kong
H