Page 34 - Sphere No.20 (Nov 2007)

Learning
Curve
T H E N . . . A N D N O W
THE ICONIC Watsons Water bottle represents one
of Hong Kong’s most successful examples of styl-
ish design and dynamic branding. From humble
origins, Watsons Water is now a market leader produced
in Hong Kong, Beijing, Shanghai and Guangzhou and
sold across the Asia Pacific region.
Then... The history of Watsons Water can be traced
back to a Dr Watson, who practised medicine in south-
ern China more than a century ago. Finding it difficult
to source a regular supply of quality distilled water, the
doctor started producing his own; the water was soon
in such demand that commercial production started. The
bottle changed shape over the years as the brand became
a consumer favourite in Hong Kong and throughout the
region.
Now... In 2003, Hong Kong designer Freeman Lau cre-
ated the stylish new look, complete with sensuous curves
that narrow at the bottle’s “waist” to afford a better
grip. The unusually large cap conforms to the contours
of the bottle and functions as a handy cup, reminiscent
of the trusty old thermos flask. The surface of the bottle
is frosted, imitating the effect of condensation. Top it
off with a vivid grass green and you have a bottle that
attracts both the young and the young at heart.
32 SPHERE
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