Page 19 - Sphere No.8 (Mar 2003)

Agreement with
Australian
Cricket Board
to provide
cricket content
in Australia.
Wins 3G
licences in Israel
and Republic of
Ireland.
In January,
concludes a E5.2
billion facility from
banks, vendors
and government
agencies to fully
fund H3G Italy.
Acquires Italian
cellular sites from
Blu for E58
million.
Selects Nokia
to supply a
network in
Austria.
Agreement with
Vodafone and
Mobilkom to
provide 2G
national voice and
data roaming in
Sweden and
Austria.
Agreement with
Vitaminic to
provide music
content in Italy.
Contracts with
Motorola in June
and NEC in
November for the
delivery of 3G
wireless devices.
Acquires exclusive
rights to transmit
football content of
leading teams in
Italy and the F.A.
Premier League
in the UK.
SPHERE
17
2002
T HE HANDSETS – A CHOICE OF
three initially – are manufactured for 3
by NEC and Motorola.They are light, stylish,
simple to use and, above all, they deliver the
goods, combining the functions of a variety
of electronic devices.
Your “phone” is also a PDA, MP3
player, a camera and much more,
providing communication, information
and entertainment in a single package.
The sound quality is superb and
colour and clarity of video clips is
beyond comparison with any other
mobile device. If the necessarily small
screens prove insufficient, moving
images can easily be transferred to a
laptop computer or larger screen.
Apart from groundbreaking applications
such as mobile videocalls, multimedia
messaging and e-mailing, there’s a massive
databank of information available at your
fingertips.
The range of content is already
considerable
in both the
UK and Italy.
You can choose
from the categories:
Voice, Video Calling,
Locate, Sport, Games,
Messaging, Lifestyle, News
& Finance and Extras.
Not only does your handset
double as a personal digital assistant (PDA)
with a calendar and contacts function but
there’s also a plethora of information
available in real time.
You can choose to view up to 30,000
news articles and 55,000 financial updates
a week, receive TV, radio and cinema
listings, plus access a “fastdial” cinema
ticketing service. Comprehensive business
listings will help you find what you need and
show you how to get there with maps and
directions based on your exact position.
Sports fans can access news and video
highlights of football action or play a
selection of arcade-style and interactive
games to suit every taste. Of course, you
will also be able to make calls at highly
competitive rates and enjoy roaming
services in around 100 countries.
To ensure smooth delivery of the diverse
selection of content, 3 itself has had a close
involvement with the development and
design of the inaugural handsets but this is
expected to decline as the market matures.
“Many of the things we have done are
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