S
PHERE
15
which was determined to kill the 3G
story,” Woodward recalled. “The way to
do this was not by competing in the
uncontrollable PR space but by
communicating the facts, issues and risks
properly through the due diligence
process. Luckily, credit committees read
due diligence reports as well as the front
page of the broadsheets. Armed with the
facts, the lead arrangers were very
resilient under the barrage of negativity.”
ITALY: Full Funding for the Future
RIDING ON THE SUCCESS IN THE UK,
H3G Italy replicated the fund-raising
exercise with the successful conclusion
in June 2002 of a
E
5.2 billion (US$5.5
billion) bank and vendor finance facility for
the Italian operations.
This round of financing encountered a
more hostile and cynical funding market as
many of Hutchison’s 3G competitors had
run into financing or operating difficulties.
H3G’s approach, therefore, had to be
flexible if it was to raise the required
E
5.2
huge profits. But the company is more likely to end up as 3G’s
biggest early casualty.”
3G V
ISION
Far from being an early casualty,Hutchison has every expectation
that it will turn out to be right.While others have had second
thoughts, choosing to sit on the sidelines, the Group has been the
notable exception, powering ahead into uncharted territory and
fuelled by a healthy bank balance. Perversely, the financial barriers
to entry for new entrants and the demise of incumbent rivals has
served only to strengthen the company’s position – to the extent
that by the second half of 2002 Hutchison 3G was the last
remaining 3G-only player in Europe.
Surveying the carnage, the sceptics have tended to lump
financial concerns together with doubts over unproven
technology. But Hutchison is fully funded and the company is
effectively close to mastering most – if not all – of the nuts and
bolts of making it all work.
This is not the first time Hutchison has disregarded the
sceptics.When the Group launched Orange in the UK in 1994
into what critics regarded as an already-cornered market, analysts
and journalists quipped that the company was a lemon, that it
would be squeezed and crushed by its incumbent competitors
and that the venture would turn sour and ultimately fail. But
Orange sparked imaginations and became a runaway success. By
1999 the brand had
seized a 20% market share
and Hutchison sold its stake
for a handsome profit.
In retrospect, the timing was
perfect. Hutchison had simultaneously
exited at the top of the 2G market and locked in
a dividend that would help fund its move to the next
generation.
The prevailing sentiment towards the 3G market
opportunity is therefore something of a
déjà vu
scenario for
Hutchison, reminiscent of those early days of Orange.
Throughout the current downturn, Hutchison has been the one
company consistently bucking the trend and “bravely going
where others fear to tread.”
By any measure, financing and building the 3 network from
(continued on p.23)
billion. Lenders to 3G businesses were
now demanding greater sponsor support
in return for the provision of funding.
HWL was willing and able to provide
both equity and subordinated debt as
well as its credit support to make the
financing work. Ultimately, 15 banks from
Italy, Europe, the US and China
underwrote the transaction and were
subsequently supported by banks from
Italy and Sweden.
In the process, H3G Italy achieved a
number of firsts. It was the world’s first
fully funded project financing for a 3G
telecommunications business and the first
new 3G project to fund itself with ten-
year term financing.The financing not only
included banks and vendors (Ericsson,
Siemens and NEC came up with
E
1 billion
between them), but also the Swedish and
German export credit agencies – the first
time any government agencies had
financed 3G project risk.
The complexity and structure of the
financing was widely applauded by the
financial community and was named the
“Telecoms Deal of the Year 2002”
awarded by
Project Finance International
Magazine
. In presenting the award, the
magazine remarked:“It is testament to the
perceived strength of sponsor quality that
Hutchison’s business plan was even
looked at by the banks in the first place,
given the turn in market sentiment against
telecoms in general and 3G in particular.”
“We could not have raised the finance
without a sponsor such as Hutchison,”
said Giorgio Moroni, CFO for H3G in
Milan. “What was remarkable for the
Italian business community to see was
that Hutchison was willing to make such a
strong commitment to support this
business in Italy, a country it had never
invested in before.”
Deputy Group Treasurer John Mulcahy
concurred: “The Italian team did a great
job in convincing banks to support the
transaction on its merits. A number of the
underwriters had no prior banking
relationships with the Hutchison Group,
This financing did a lot to expand
appreciation of the Hutchison Group’s
strengths to the European financial
community.”