Sphere No.48 (Jan 2020)

>> Sphere #48 2020 21 he primacy of music in connecting people transcends cultures from Europe to Asia. 3 understands this fact at a fundamental level and uses it to build bonds with current and potential customers from Ireland to Hong Kong to Indonesia. As Ann-Marie O’Brien, Campaign Manager for 3 Ireland explains, it is “all about those human connections made by music”. The Irish knowmusic Irish musical genius is recognised around the world for its influence and popularity far above that expected of a population of just over 4.8 million people. The home island has created megastars with stunning range including U2, Thin Lizzy, Sinéad O’Connor, Enya, Westlife, Van Morrison and Boyzone. Ms O’Brien explains that music is “a shared passion for everyone here in Ireland”. So it was natural for 3 Ireland to connect to its fellow Emerald Islanders through music. 3 , some years ago, took the bold move of committing to a long-term relationship with the island’s largest music venue, 3 Arena, which was opened by U2. Through its loyalty programme 3 Plus, 3 Ireland’s customers get access to tickets for the world’s biggest and best acts 24 hours ahead of them being available to the general public. Given that the most popular concerts sell out in minutes, this is a huge leg-up for 3 customers. A short list of upcoming concerts ranges from film score composer Hans Zimmer to Grammy award winners The Chainsmokers to TV’s sensational RuPaul’s Drag Race . Once onsite, 3 Ireland’s customers have exclusive access to a selection of bars and lounges as well as unique brand experiences. Under Irish skies 3 Ireland also has a history of getting out of the arena to support the country’s biggest and best music festivals: Electric Picnic and Longitude. All the top acts go to 3 Arena. T Electric Picnic is the island’s biggest music festival and 3 Ireland is a headline sponsor. In 2019, the 3 Made By Music stage was launched at Electric Picnic. Staying true to its Made By Music initiative, the stage hosted a line-up of the best Irish and international rising talents. 3 Ireland also gave festivalgoers the perfect place to chill out and charge up their phones at the Charge & Chill area in the main arena of the festival. Once again, 3 Plus loyalty programme customers benefited from being able to get almost unobtainable tickets through the 3 Plus app.