Sphere No.49 (Aug 2019)

Any little girl will tell you it’s fun to play with make-up and share with friends! SPHERE #47 2019 19 << who like to create bright, fun and innovative beauty looks.” Beyond the ‘Star’, another example of a customer insight-driven campaign is Maybelline – a global make-up brand and a vital part of the L’Oréal Group’s cosmetics powerhouse. ASW has helped L’Oréal to dramatically increase sales in Thailand and Malaysia by a targeted electronic direct mail (EDM) campaign to over three million Thais, which attracted 170,000 new customers and spurred double-digit sales increases (year-on-year) in the kingdom. O +O+PEOPLE The transformation of the AS Watson Group sees it leading a global digital revolution, driven by a thoughtful strategy using the world’s most cutting-edge technologies. The retail group will need all the tools that ASW is bringing to bear in order to keep up with sophisticated, fast-moving, tech-savvy customers across Asia and Europe. But the rewards are tangible. Having actionable insights derived from a nimble and powerful set of analytical systems allows the company to take action in a way that engages and delights the millions of ASW customers. The online, the offline, the intelligence and the heart behind ASWwill continue to bring joy, health and beauty to millions around the world. ASW is, don’t forget, a health and beauty retailer. Delivering health through technology is known as healthtech and ASW is a world leader. In the UK, Superdrug has been leading the way to become the leading online medical service in the country through its digital healthcare services, including Online Doctor, Online Opticians and Online NHS Pharmacy. The combined suite of services can now test or treat over 65 conditions, including erectile dysfunction, diabetes and travel health. Online and in-store services helped over 500,000 patients in 2018. The retail group is much more than just a health and beauty retailer, and is now stepping into the healthcare industry too. ASW has over 65 nurse clinics across the UK to add to its 200 pharmacies. Healthcare services should reach over £30 million in sales in 2019. From the online to the offline, in-store diagnostic testing, digital GP consultations and the ability to order and collect medication where and when you need it, Superdrug is using digital solutions to change how healthcare is delivered in the UK, and it is one of the leading healthcare providers. HEALTHY MIND, HEALTHY BODY