Sphere No.45 (Sep 2018)

SPHERE #45 2018 06 NEWS 3 IRELAND SAYS THE SHOWWILL GO ON 3 Ireland has committed to 10 years of continued sponsorship of 3Arena in Dublin, including a new 3Plus Lounge for VIP 3 customers. Over 900,000 annual visitors to the venue will benefit from new ‘smart music’ – a unique digital and connectedmusic experience. SUPERDRUG SUPER PHONE WITH 3 3 UK and Superdrug are partnering to offer a contract-free £10/month service that provides double loyalty points on all Superdrug purchases. SuperdrugMobile, rolled out across 827 stores in June, provides unlimited text and data. OPEN SESAME ... TO CLOUD COMPUTING 3 Hong Kong is partnering with telecoms titanHuawei tomake Huawei’s all-cloud core computing radio accessible through imminent 5G networks. It is also working with Internet giant Alibaba on cloud computing, intelligent big data, IoT and security to support Hong Kong’s digital Internet economy. Bring on the future! TELECOMS A fair wind blows CKHH increases its ownership of Wind Tre from 50% to 100% in a transaction valued at € 2.45 billion. This member of the 3 family will contribute even more to the Group’s earnings and cash flow. SNAPPY PUGGERFLY CHARMS BRITAIN Augmented reality (AR) comes to 3 UK users’ Go Binge service in the shape of an “adorable, squishy-faced, purple-winged pug”. Puggerfly needs your Snapchat- administered care to grow froma “ball- chasing, rainbow-pooping puppyfly right through to a fully fledged flying Puggerfly.” Twelvemillion Snapchat users will also be able to use unlimited Snap without drawing down their monthly data allowance. 3 OWNS THE PODIUM AT THE STEVIE AWARDS! 3 Hong Kong was all over the winner’s podiumat the Stevie Awards (for product and service innovation), walking away with 10 trophies! Its “Fun Sharing Data Campaign” won gold, customer service shonewith a silvermedal, and eight bronzes rounded out the impressivewinnings.