Sphere No.43 (Oct 2017)

ECOMMERCE CHAMPS! eLab drives much of ASW’s e-commerce across the retail group and also wins prizes around the world. PARKnSHOPHong Kong won the Best App (Consumer Brand) and Best E-Commerce App awards at the Mob-Ex Awards 2017, plus three Marketing magazine eCommAs Awards, including Gold in Best E-Commerce App and Silver in both Best E-Commerce Design/Re- design and Best E-CommerceMerchant (Consumer Goods). SPHERE #43 2017 05 LOOKGOODAND FEEL GREAT The Institute of Textiles andClothing of theHongKong PolytechnicUniversity supplied their best and brightest to design vibrant newoutfits tomakeWatsons’ staff look good and their customers feel great! Retail Smiles around the world It’s back! A SWatson Group’s (ASW’s) Global Smile Campaign, the world’s favourite toothy campaign, will see 13,500 outlets hold over 300 events, bringing joy to people in 24 markets in Asia and Europe. KEEPING BYGIVINGAWAY Ten years, 600 outlets, andHKD800million worth of benefits returned to 3.6million members. And now, MoneyBack inHong Kong has transformed into amobile app that allows customers tomonitor and even share their points as gifts! YES, I CAN! ASW’s perennial contribution to sports in Hong Kong, the Hong Kong Students Sports Award, held for the 12th year in a row, rewarded 898 elite student athletes. It encourages young people, from over 85 per cent of Hong Kong schools, to strive for achievement through the discipline and commitment demanded by elite sportsmanship. WatsonsHongKong appwon prizes at the Marketing magazine eCommAs Awards including three Bronze awards inBest E-CommerceWebsite, Best E-Commerce Design/Re-design andBest E-Commerce Merchant (Health andBeauty). MoneyBack: 10 years, 600 outlets, and HKD800 million worth of benefits returned to 3.6 million customers.