t’s on the tip of my
tongue.When an idea
teases someone, we
describe its delicious
nature with the most
sensuous of senses – taste.
Over 10,000 taste buds, regenerated
every two weeks, send messages directly
to our brain. Sometimes shocking,
sometimes subtle, we experience the
world as it enters our body as salty, sweet,
bitter, sour and umami.
Many CK Hutchison leaders are in
the business of pleasing the 10,000
customers on your tongue. The subjective
world of taste, influenced by culture,
fashion, health, economics and personal
preference is big business for the Group.
Open your mouth and let CK Hutchison’s
flavours in!
SIMPLY SALT
Salt is just, well, salt, isn’t it? It is one
of the most basic compounds known to
man and easily understood by students
of middle school chemistry. But maybe it
isn’t so simple after all.
Cheetham Salt Limited, a CK Life Sciences
Int’l (Holdings) Inc member company,
takes Australia’s clean seawater and
turns it into white salt using vast tracts of
land where saline brine is concentrated
and then crystallised into salt. The solar
salt production process is the most
environmentally sensitive, most energy
efficient and least costly of all the salt
production techniques. In other countries,
the salt may be mined and will eventually
run out. But not on the salt fields of Port
Alma, Price and Bajool.
Andrew Speed, CEO of Cheetham Salt,
explains, “The production process is
entirely sustainable. As long as there
is quality brine, and the wind and sun to
enable evaporation, it’s sustainable …
We’re harvesting a renewable resource
with low energy inputs. There is very
little in the way of carbon footprint with
solar salt.”
Crude salt is further processed into a
variety of different grades suitable for a
wide range of industrial and consumer
uses. These meet a range of needs from
the simplest salting of mass-produced
foods to the demands of Australia’s finest
gourmets. And while some may cock a
sceptical eye at the fancy salt shelf in their
supermarket, the shape and size of salt
crystals do change the taste experience.
True, once dissolved in water or other
liquids, salt is salt and always has
the same impact on flavour. But in its
undissolved form, the larger crystals,
TASTE OF
CK HUTCHISON
For much of CK Hutchison, it isn’t ‘just a matter of taste’. It’s completely
about taste. From salt farming in Australia and food tech innovation to
Caribbean batata chips and exotic juices, the Group tastes great!
I
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SPHERE
#41
2016
09
COVER STORY
