Sphere
#39
2015
05
Infrastructure
Zap! Innovative aerial surveys
help reduce power cuts
UK Power Networks has conducted a groundbreaking, laser-powered aerial
survey of over 34,000 kilometres of overhead power lines. Small aeroplanes
illuminated targets with laser technology and analysed the reflected light to
measure the encroachment of trees and vegetation, to maximise efficiency
in their GBP19 million risk-based tree cutting programme. Surveyors can now
check trees from their desks instead of walking the lines which takes up time
and disrupts landowners, thereby preventing harmful tree encroachment.
Skinningrove gets a Hand
Northern Gas Networks is all about
partnership in serving the community. A
15-metre long mural recently unveiled in
Skinningrove, North Yorkshire, created
by local children and the gas company’s
community artist, Mick Hand, illustrates
that partnership in action to restore gas
service after a devastating flood.
Serving up love, care –
and 170 dinners
In September, Park’NFly Toronto’s team
took on the personal challenge of sourcing
and preparing dinner for 170 severely ill
children and their families as part of the
RonaldMcDonaldHouse TorontoHome
for Dinner programme. They also provided
care packages and lots of love for the
children and their families in a time of need.
Northern Gas Networks warns
of silent killer
Northern Gas Networks was in Newcastle
recently, promoting appliance safety and
signing people up for home inspections and
carbonmonoxide alarms. Furthermore,
the iFest social media campaign and
video game warned of carbonmonoxide
poisoning and reached 400,000 people.
The campaign targeted festivalgoers who
potentially put their lives at risk by using
burning devices in enclosed spaces (e.g.
camp stoves in a caravan).
CAA recognises Park’N Fly’s
long-term partnership
The Canadian Automobile Association
(CAA) was grateful for Park’N Fly’s close
partnership and an exceptional level of
engagement on collaborative campaigns
over a period of several years. They
awarded Park’N Fly the ‘CAA Special
Recognition’ at their annual awards
dinner in Niagara Falls in September.
Congratulations!
Hongkong Electric volunteers
to clean beaches
The “Keep Clean 2015@HongKong:
Our Home” campaign sawHK Electric
volunteers hit the beaches of Lantau
and Lamma Island. Activities included
removing rubbish washed up on beaches
and raising environmental awareness.
Lamma Island is also the home of HK
Electric’s power station.
Telecoms
“Make it right”
Jackson, the face of the new
3
UK
campaign, speaks directly to consumers
about their frustrations with the mobile
industry and tells them how
3
UK is going
to “make it right”. Its 18-country free
roaming programme, 4G at no extra cost,
the tackling of 4G black spots with 4G
Super-Voice, and other consumer-focused
initiatives were recognised when
3
UK
won the ‘Amazing Customer Experience
Award’ at the UK Customer Experience
Awards 2015.
“Better at 3”
3
Hong Kong has launched the “Better
Service” campaign and a series of
upgrades to apps and services for their
users. Its instant online chat facility, iChat,
now answers 90 per cent of all billing and
customer service enquiries within 30
seconds, taking pressure off call centres
and thrilling customers.
