Sphere
#39
2015
27
>>
he LKSF helped light up
33 storeys of the Empire
State Building to highlight
160 species on the brink of
extinction. Its commitment
to doing good stretches from NYC to
Shantou University.
Big cause, big platform
When many people were out for a fun
Saturday night in the Big Apple on 1 August,
the centre of New York City was lit up
with the latest in mind-blowing projection
performances. In an effort to draw attention
to animal species facing extinction, a 1.6
million lumen display was projected on the
side of the building in time with two original
songs composed for the documentary
Racing Extinction
.
The Foundation’s commitment to
supporting education and the future
of humanity was lit up like the Empire
State Building. Working with prestigious
partners at the cutting edge of technology,
conservation, film and social media,
multiplied the contribution of the LKSF.
Oscar®-winning director and Oceanic
Preservation Society founder, Louie
Psihoyos, (of film
Racing Extinction
and
Academy Award winning
The Cove
), worked
closely with Travis Threlkel, co-founder
of digital company Obscura Digital to
educate the world about species that may
not survive the century. 160 species and
one famous animal – recently deceased
Cecil the Lion – were broadcast to New
Yorkers and the online world in a looping
15-minute show that dazzled a rooftop
audience, including Mr Li Ka-shing, as well
as thousands on the streets and millions
around the world.
The LKSF supported the show, called
Projecting Change: The Empire State Building
,
as part of its commitment to raise awareness
and prompt action among the people of the
world to work to preserve animals that are
on the brink of extinction.
T
Empathy drives the Li Ka Shing
Foundation’s efforts to change
the world.
The Li Ka Shing Foundation’s support shines
a light on the problem of endangered species
with a message seen around the world.
Chairman Li Ka-shing watching the launch via FaceTime.
