Sphere
#36
2014
26
I
magine: You walk into a
store and before you speak
to a salesperson, your phone
beeps. You are offered a
custom deal for the product
you are considering buying, along with
all the relevant information about the
features and options you are interested
in. The features are perfect and the
price is right. You buy, thrilled with the
convenience and savings.
This is the latest magic that technology can
perform and A S Watson Group (ASW)
is stepping up to stage the magic on a
global scale.
The magic is the Customer 360 strategy
aided by ‘big data’ which, in both the public
and private sectors, is becoming a big
story. It refers to the massive amounts of
data collected over time that are difficult
to analyse and handle using common
database management tools. But once
the hurdles are overcome, the benefits
are immense. A study from the University
of Texas reveals that using big data can
increase overall productivity in the retail
sector by as much as 49 per cent.
Launched this May, the Customer 360
strategy will improve ASW’s digital and
customer relationship management
(CRM) programmes to retain customers
Customer 360:
Technology
BIG Customer Win
A S Watson’s
Retail Focus
