13
Sphere 33
Innovations in Internet and network
communications technology have
changed the business landscape on a
global scale, thrusting companies forth
into a new age of digital media. Consumers
are now spending more time online searching,
surfing, socialising and comparing services
and products through electronic platforms such
as Apps and social media networks. This trend will
only accelerate as more people continue to acquire
“
smart” mobile devices. Therefore, to both better
serve customers and stay ahead of competitors in brand-
building, it is essential that companies incorporate digital
media in their business models and increase investment in
digital media technologies.
