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Sphere 33
Commun i t y
According to research by McKinsey Global Institute and McKinsey’s Business
Technology Office, the amount of data in the modern world has been exploding,
and analysis on large data sets – so-called big data – will become a key basis of
competition, underpinning new waves of productivity growth, innovation, and
consumer surplus. Leaders in every sector will have to grapple with the implications
of big data, not just a few data-oriented managers. The increasing volume and detail
of information captured by enterprises, the rise of multimedia, social media, and the
Internet will fuel exponential growth in data for the foreseeable future.
The
Big
Data Era
