8
SPHERE
Going live
ITV has
become the first terrestrial
TV channel to broadcast
live on mobile network
3
.
For the first time, the UK’s
most popular prime time
shows can be viewed on
mobile at the same time as
they air on TV. Meanwhile,
3
’s customers can now
receive up to 27 Sky Mobile
TV channels including live
news, sport, music, enter-
tainment and documenta-
ries. National Geographic
Channel is also now avail-
able to
3
subscribers.
U N I T E D K I N G D O M
CRICKET FEVER
A record
number of
3 Australia
cricket fans watched the
Ashes series between
Australia and England live
on their mobiles. A special
advertising campaign, “The
Extraordinary XI”, featur-
ing the Australian team, ran
throughout summer to
promote the series.
T
A U S T R A L I A
Hutch Half
Marathon
The Hutch Delhi
Half Marathon, the world’s
richest with prize money of
USD150,000, attracted 27,000
runners and created a huge amount
of media buzz. The race is one of the city’s most prestigious
sporting events of the year and the official starter was the
Chief Minister of Delhi, Sheila Dixit. Several thousand Hutch
employees took part, all sporting the pink brand colour.
T
T
Husky
Celebrates
Husky Energy
has officially opened its
Tucker Oil Sands Project
near Cold Lake, Alberta.
During the 35-year life of
the project, Husky expects
to produce approximately
350 million barrels of bitu-
men and peak production
of 30,000 barrels a day is
expected to be achieved
within 24 months.
I
C A N A D A
REACH FOR
THE SKY
Taking advantage of
the nice Autumn weather,
The Greenwich
in Beijing
staged a kite festival that saw
residents and guests enjoy
a wonderful day of kite-flying
followed by a tasty barbeque
and country dancing.
C H I N A
H
YEAH!
HWL
was voted Hong Kong’s best-
managed company by
FinanceAsia
magazine. The company also received
awards for having the best investor
relations and corporate governance.
✲
I N D I A
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