Page 7 - Sphere No.13 (Dec 2004)
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3
has teamed up with major
record company
BMG
to launch
the first ever mobile video jukebox that enables
3
customers to stream the latest music videos
direct to their video mobiles. Launched on
Aug. 2, the new service lets
3
customers
choose from a wide selection of the latest
music videos.
2-Million Milestone
3 Italy
announced in September that it had
hit the 2 million subscriber mark, up from
500,000 in March and 1 million in July.
By the end of 2004, the
3
network will
cover 75% of Italy’s population of more
than 57 million.
Better Business
Reflecting its commitment to provide
the very best mobile business solutions,
3 Italy
has widened its offer with the
introduction of three new packages.
nTREnet.flat
is a tariff plan that simplifies
business management and reduces
costs by providing competitive single-
tariff calling.
Tre.Dati
allows for 25MB of traffic every
day on the
3
network, for a monthly fee
of
1
20.84 and without any set-up costs.
PostOffice
is a solution dedicated to
technologically advanced medium-small
companies that use an e-mail service
provided by an external Internet Service
Provider and have a high propensity
to mobility. It allows the company
to choose a domain, assign e-mail
addresses to employees, allocate
memory capability of mail boxes
and to handle employees’ personal
data, keeping the company’s list of
contacts updated.
H U T C H I S O N U P D A T E S
Let’s Play
In an Australian first,
3
has launched
Badlands
,
the first 3G multiplayer mobile game that
allows players to go head to head against
real opponents in real timevia the
3
network.
Badlands
is a Java-based, tank-
style game set in a post-apocalypse
world.
ThreePay
, the market-leading pay-
as-you-go offer from
3
, has been
awarded “Best Pre-Pay Package” at
the 2004 Mobile Choice awards.
ThreePay’s
win follows another in
June for
3
’s contract price plans,
which won the leading “Consumer
Post-pay Price Plan” at the Mobile
Retailer Awards.
3
was also
runner-up in
Gartner’s
“2004
CRM Excellence Awards” for the
implementation of
PeopleSoft
Enterprise Customer Relationship
Management
(CRM). The industry
research firm commended
3
for
the superiority of its CRM
solution, which has significantly
improved customer satisfaction
while reducing support and
maintenance costs.
S
PHERE
5
Applause
UK
Mobile Video Jukebox
T E L E C O M S
Dream Service
3 Sweden
has
launched an unusual
service called
Drömboken
, (Dream
Book) that helps subscribers
interpret their dreams by
explaining the meaning of 40,000
different subjects.
SWEDEN
AUSTRALIA
