Page 10 - Sphere No.12 (Aug 2004)

SPHERE 8
Newsbites
In conjunction with the launch of the
LG U8120 3G handset in June, 3 HK
introduced several new features and
services aimed at the
young and young-at-
heart, including two
innovative location
based services.
My Nearest covers more
than 15,000 entertainment and leisure
hot spots, while Follow Me, Follow U
allows consenting
users to keep track
of each other’s
whereabouts.
3 HK also launched
a fortune-telling site, a Korean
music video and download site and
a cartoon channel.
It also upgraded the Traffic channel
to include traffic conditions at a popu-
lar local beach.
Fun for the Young
Hutchison
Telecommunications
Hong Kong Ltd (HTHK) has consoli-
dated its 3G, GSM Dualband and
CDMA mobile networks under the
3 brand to provide greater value and
a bigger portfolio of services.
3 is More than 3G
HONG KONG
Live TV with 3
A cooperation
between
3 and Cfn/Cnbc, the Italian-language
global digital TV station that covers
finance and economics, allows
correspondents to report live using
3 videophones. Through a UMTS
connection with the TV studio,
journalists can transmit video
footage live from board meetings,
press conferences and other impor-
tant financial events.
ITALY
3 Italy announced on July 15 that
it had signed up one million cus-
tomers with more than half sign-
ing up in the previous four
months. The landmark was
reached 16 months after the serv-
ice was launched.
Customers in Hong Kong can now
select preferred 2G or 3G services
from an extensive retail network of
over 150 3 outlets across the territory.
Previously, HTHK successfully
developed its 2G services under the
Orange brand.
T E L E C O M S
Property Portal on 3
3 HK and Midland Realty on July 9
launched the territory’s first mobile
multimedia property portal, which
enables customers of 3 to keep
track of the property market. The
Midland Realty portal also helps
property agents who can provide
their customers with first-hand
information via their 3 video
mobile phone.
Models embody the “3 is more than 3G” slogan in Chinese at a ceremony to mark
HTHK’s unified brand identity.
Noted