Page 10 - Sphere No.11 (Apr 2004)

In March, 3 Australia launched its latest
content offerings to appeal to the Italian
speaking community, including daily video news bulletins in
Italian provided by AnsaLive, the news service of ANSAweb,
along with soccer video news from Serie A.
3 also offers daily video news bulletins from Hong Kong in
Cantonese.
Other exciting content includes Live Surfcam showing surfing
conditions at Australia’s most popular east coast surf beaches.
Subscribers can also get AFL and Rugby Union content, highlights of the English Premier
League, Eat and Drink information and What’s On city guides for Sydney, Melbourne,
Brisbane, Perth and Adelaide.
In conjunction with the global launch of the Motorola A925, 3 in February released a new
suite of video-based financial information services. Customers of 3 can get information on
ASX-listed stocks, including near live quotes, performance charts and a list of the Top 10
movers.They can also track the Aussie dollar and the All Ordinaries against other global
currencies and indices. All stock data is provided by Reuters in association with the ASX.
3 Italy in January
launched the first
Mobile TV service on a 3G mobile
network with a screening of the fourth
episode of Big Brother. Henceforth, fans
of the show can view all the vicissitudes
of Big Brother’s protagonists in real time
from virtually anywhere for a connection
fee of just 90 euro cents for five minutes.
Today On 3
Lingua Franca
T E L E C O M S ( 3 G )
Telecom Italia Mobile
(TIM) and 3 have
extended the range of their commercial
association and revised the terms of their
roaming, site sharing and interconnection
agreements.
The Feb. 11 agreement renews the preceding
voice roaming agreement until June 2006 and
adds a mechanism whereby 3 benefits from
a traffic volume-based price reduction
on roaming, while TIM enjoys a minimum
turnover commitment. GPRS roaming
service pricing terms have also been set until
the end of 2006 and the two companies have
agreed to implement a co-siting plan that will
provide 3 with more sites than agreed under
the original contract.
The deal also includes provisions for sharing
the two carriers’ mobile phone football
broadcast rights, covering 14 top clubs plus
the Italian National Team.
In January, 3 added
a unique feature to the
list of mobile communications services
available to customers in Austria, Denmark,
UK and Sweden.The 3GEO mobile
navigational system tells
customers where they are and
leads them along the quickest
path to their destination via
detailed maps.
It also pinpoints the nearest
restaurant, bank, or landmark
and can access up-to-the-
minute information on
traffic and parking
conditions, or speed
up the arrival of a roadside
towing service.
Similar services will soon be available in 3’s
other worldwide markets.
Marking the latest
evolution in mobile
entertainment, 3 UK in March launched
Today on 3, the UK’s first live video mobile
news and entertainment channel.
The channel is updated throughout the day
and showcases the latest footage available
on 3 , including clips from Sky Sports,
MTV, Pete Tong, ITN, the Barclaycard
Premiership and UEFA Champion’s
League.
Clips of up to eight minutes long can be
streamed using 3’s unique Quickplay option,
or downloaded, stored and replayed.
The gentle art of watching
cricket entered a new era
in the UK in March
when, for the first
time, fans could watch
video highlights of
England Tests and
One Day
Internationals
on their 3 video
mobile phones.
The service was
launched ahead of England’s
first test against theWest Indies in Jamaica.
AUSTRALIA
UK
Fans Bowled Over
UK
In February, subscribers
to 3 Austria were invited
to enter into a specially created mobile
art space called Virtual Frame, containing
video clips, cartoons, music videos, high-tech
animations, abstract software suites,
typographical fairytales, digital poems
and interactive
works that can
be activated on
a 3 video mobile
phone. At launch,
a total of 40
artists and teams
of artists had
created some 140
artworks for the
new medium,
establishing a new
cultural platform.
AUSTRIA
Pocket Art
Watching Big Brother
ITALY
Together with its
communications
agency BAS, 3 has won an award from
the Swedish Federation of Trade for
having the most attractive stores.
SWEDEN
Better Connections
ITALY
EUROPE
3GEO Leads theWay Applause
SPHERE
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H U T C H I S O N U P D A T E S
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